CampFlix: Branding and Website Redesign
About: CampFlix is a summer camp based in the Southeast where kids 10-17 create a short film and poster in one-week that is then featured on Friday night, the last day of the camp.
Challenge: Create a brand refresh, website redesign, and marketing campaign within three months for a budget below $4,000. The CEO of the company, who had previously at Turner Classic Movies, had been so with generous referrals in the past, of course I said yes.
Outcome: It happened on time and on budget. It also helped the camp consistently grow approximated 20% per year until the pandemic forced it to go online. But even then we were able to pivot and create a marketing campaign for an online camp at the 11th hour. The two years it was forced online the camp was able to break even and reopened to in-person participation in summer 2022.
Roles/Skills: Branding, Strategy, Visual Design, UI/UX Design, HTML High-Fidelity Prototyping, Wordpress Custom Theme, Coding, Project Management, Copywriting, HTML Email Design/Coding/Marketing, Design for Social Media, Print Design, Print and Digital Advertising, Digital Animation, Video Editing.
Branding & Website Redesign
Camp Flix website before (left) and after (right)
Email Marketing, YouTube, and Social Media Concepts, Design, and Animation
