Cherry Coke and Diet Cherry Coke Rebrand & Packaging Redesign
Challenge: According to Coca-cola research Cherry Coke was a favorite beverage for teens and twenty-somethings. Diet Cherry Coke was not far behind in the younger group but was a vast but secret favorite of men in their thirties. Go figure. The goal was to create an edgy rebrand for Diet Cherry Coke related to the recent Cherry Coke rebrand and appeal to both audiences from the research.
Outcome: We assisted with developing marking materials and transitional branding for Cherry Coke, then did the complete rebrand for Diet Cherry Coke. Our rebrand designs were so on target that the brand manager of Cherry Coke said it was the fastest, most decisive focus group for choosing the final design. In fact, most rebrands went through multiple focus groups to nail it, while our redesign only took one.
Skills: Design Team Lead, Client Liaison, Branding, Logo Design, Physical Prototype, Research, Package Design, Illustration, Print Production
Final Packaging Design
Regular and Diet Packaging
Before
After
Brand Point-of-Sale Marketing
Future Marketing Concepts