Cartoon Network "How to Train Your Dragon" PR & Influencer Marketing Campaign
Challenge: Create a fun, amazing, and memorable packaging design to send to media outlets and influencers announcing Cartoon Networks's new "How to Train Your Dragon" franchise along with a supporting interactive website and ad campaign.
Outcome: I created an oversize box inspired by one of the key elements of the show - the gigantic "How to Train Your Dragon Book." Influencers contacted Cartoon Network to ask who designed the amazing piece, and we were forwarded their praise.
Skills: Concept, Package Design, Print Production & Die-line, Advanced Photoshop Retouching, Visual Design, UI/UX Design, Online Animation, Front End Development
PR & Influencer Promotional Box with Toy Dragon
Final Box - Flat Art
PR & Influencer Interactive Website
PR & Influencer Direct Mail Campaign
PR & Influencer Advertising Campaign