OshKosh B'gosh Rebrand
Challenge: OshKosh B'gosh felt they had lost their way and wanted to get back to their roots. Originally a quality denim-focused company specializing in overalls, over time become a trashy discount retailer in outlet malls. They were looking for someone with experience working with brands that embrace heritage and nostalgia to refresh their stores and product lines.
Outcome: Because of my experience in leveraging company heritage to build brand loyalty and reach new audiences, I was hired as a design consultant to work with the creative team involved in the brand refresh. Over a nine-month period, we worked to take a brand that was stuck in discount outlet malls to a premium brand with stores in high-end malls.
Skills: Brand Development, Client Liaison, Logo Design, Packaging, Graphic & Visual Design, Art Direction, Print Production
Brand Exploration Book
Logo Redesign
Product Tag Redesign
Catalog Design, Art Direction, and Production