Superman Licensing Guide
Challenge: DC Comics needed something new and different for their Superman brand refresh style guide because they felt too close to the project and previous in-house solutions for the past few years had lack-luster results. They needed something fresh, but that also celebrated the rich heritage of the Superman brand.
Outcome: DC Comics reached out to Cathe Jacobi., one of Cartoon Network's creative directors for referral. She told them they need look no further than my boutique agency "BAD Studio."
Sometimes the solution is right in front of you and if you're too close to the brand you might miss it. We pitched creating a full-size printed newspaper much like the Daily Planet (Clarke Kent's employer) as a style guide to be given to licensees along with a secure website for graphic assets.
The newspaper made the cute, but because it was early days of web user sophistication and security, graphic assets were supplied on discs instead
Skills: Visual Design, UI/UX Design, HTML High Fidelity Prototype
Cover Design
Internal Spreads
Internal Spreads
Discs
Best Selling Shirt for 10+ Years
Logo Art
Seen in Target and worn by Sheldon on "The Big Bang Theory"
