Turner Classic Movies Boxing Movie Festival: Influencer, Consumer, and B2B Marketing Campaigns
Challenge: Create a marketing and branding/marketing campaign for a boxing movie film festival that includes a 4-foot tall inflatable bunching bag.
Outcome: Instead of shipping the 4-foot tall punching bag uninflated, we tested and developed packaging that allowed it to be shipped to top influencers and affiliates with it actually inflated at full size. The campaign was so successful it was expanded to include a 1-foot tall desktop version of the punching bag shipped to all members of their marketing lead, influencer, and affiliate mailing lists.
Skills: Design Team Lead, Client Liaison, Packaging Design, Product Design, Copywriting, Production for Specialty Printing, Project Management,
Packaging design
Lobby Poster for Network and Affiliate Offices
National Advertising in B2B and Consumer Publications