Turner Classic Movies Film Noir Festival Branding & Marketing Campaign
Film Festival Key Art
Challenge: To develop a marketing campaign in style similar to Saul Bass' work that can be used for influencer and B2B marketing as well as consumer marketing.
Outcome: Unique campaigns like "Summer of Darkness" we used as on-air film festivals and special in cinema screenings. Each "festival" was created to have the feeling of an event instead of just regular programming. this strategy and award-winning creative execution by my previous agency, BAD Studio, helped put TCM on the map.Skills: Client Liaison, Design Director, Copywriting, Motion Graphics, Project Management
Promotional Refrigerator Magnets
Merch for Cinema Screenings
Festival Bumper
In-Cinema Slides (A variation was used as trivia slides during screening)
