Challenge: As Turner classic Movies brand matured more original programming was created by the network. The Essentials was just that. And over the 25 years of the network's history it is still one of its core offerings. Our challenge was to create branding, a logo, marketing materials and packaging that attracted new Gen-X audiences to try the channel as well as appealing to its existing Boomer fanbase. On top of that it had to function as both a consumer, influencer, and B2B campaign.  

Outcome: The packaging for the campaign won numerous awards and was featured in many publications highlighting the achievements of my agency - "BAD Studio".