Persuasion Bureau ViewMaster Portfolio:Life is better in 3D. So are portfolios.
Challenge: To create a memorable and engaging portfolio reflecting my boutique agency's specialization in design solutions based on brand heritage and nostalgia and showing how to apply these concepts across everything from packaging design to UI design.
Outcome: The portfolio was sent to a combination of approximately 20 prospects and existing clients. The promotion campaign resulting a three year contract to to serve as senior contract designer for the Atlanta Jewish Film Festival, as well as being the first outside agency to produce design and marketing campaigns for the festival.
Inspiration
Inspiration & Craft: As a designer it is always difficult to find a unique and memorable way to showcase your work to potential clients. This project was no different. After a few weeks of trying to develop something new and different, I remembered a personal project from the previous year. It was a ViewMaster wedding invitation based on Georges Melies' "A Trip to the Moon".. It was such a hit with invited guest that I decided to use the same format for my portfolio. Problem solved! (Click here to see the wedding invitation)
That's when the fun started. I spent several days searching Ebay and the internet for samples and inspiration of vintage ViewMasters and ViewMaster ephemera.
The final design is an actual ViewMaster showcasing my work in color interacting with people in vintage black and white environments. The package featured a letterpress box cover and slide-reel sleeve along with a traditionally printed insert describing each project.
Skills: Product Sourcing, Package Design, Photography, 3D Imaging, HTML Email, Copywriting
Portfolio images
Email Marketing
Box Cover
Inside box panel
Internal brochure with project descriptions
Photoshop layers were converted to 3D image